Send In The Clowns.

See below a fantastic print ad from DDB Stockholm/Sweden for the Volkswagen-owned Škoda car line. This is actually from around mid-2007 but if you have not already seen it, then it’s still in the New To You category…

So sure, the whole "our Pricing department is staffed by a bunch of clowns" thing has been done many times before - and for some reason quite frequently in the automotive space, ie. for spots promoting Wacky Larry’s Super Car Deals Emporium and the like - but in this case the concept’s execution is innovative enough to receive top marks from me.

And of course everybody loves clowns, or don’t they?


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