Wednesday, April 29, 2009
Will be a down-and-dirty one tonight because it is A) quite late - or really early actually - and also B) I have been spending FAR too much time on Twitter past few days...but more coming on that subject very soon.
Before I list the latest positions for your consideration, please remember the standard ground rules:
> unless otherwise indicated, these are all located in the Greater Toronto Area (GTA)
> again, don’t always believe the media hype…because while I cannot dispute times are tough these days within many industries, those who can make a contribution in the areas of online media, interactive marketing and e-commerce will continue to advance their careers
> promoting this stuff is not part of my day job in any way, nor a side business that I am pursuing or anything of that nature…I just enjoy connecting good people with good opportunities, so think of it in terms of as Pay It Forward exercise.
> if you are - or know of - a qualified and interested candidate for anything referenced here just contact me and I will arrange the introductions to hiring contacts
With all that out of the way, let us get right into the main event - jobs, jobs and even more jobs:
*** Online Media Sales Executive***
> Leverage your interactive sales skills and relationships with agencies & direct clients to develop and close new business for this established Canadian Males Lifestyle-focused (think: “Maxim Magazine Canada”) publisher, while working within an entrepreneurial startup-type working environment
*** Online Media Sales Executive (New York City)***
> Practice your craft in one of the top media markets worldwide, representing a network of properties for a Canadian-based organization that has been in existence since 1999. Only those with a deep rolodex, excellent sales skills and a Hunter mindset need consider this one. Total comp package in mid-100s to $200K+ and is uncapped…
*** Sales Systems Administrator***
> Apply your technical and analytics background plus experience with sales and billing systems (eg. Solbright) in this key role with a leading Digital Media organization
***Web Analytics Contractors***
> Recruiter seeks 2 individual consultants for client engagements, experienced with 1) WebTrends and 2) Omniture Site Catalyst
***Online Marketing Specialist***
> Permanent downtown role and ideal candidate has experience in managing a website, vendors, podcasts/vodcasts, project management and developing online programs/products. SEO/SEM skills also required and back-end Web capabilities, eg. HTML, CSS). Preference for those with professional services industry experience and bilingualism (English/French) would be an asset. Salary to $70K
***Web Analytics Implementation Specialist***
> Established and well-known firm is growing its Search & Analytics practice. This is a good gig for an “up and comer” with energy, passion and an understanding of the space
***Inside Sales Representatives***
> Boutique SEO/SEM shop recently hired 2 Account Execs and now also needs 3 Inside reps
Friday, April 24, 2009
(UPDATE: I keep revising this with new pointers but if you still cannot see the embedded video above just do a Web search for "SpongeBob Burger King" and watch it on YouTube instead...trust me, it is well worth the additional effort to find it)
Rich expressed some concerns in his blog posting about this spot, basically the fact that it was targeted “for kids” and therefore being somewhat inappropriate if viewed by the younger set. My view was exactly the opposite, as I personally think it is an absolute *genius* ad.
Here’s why I think so. As the parent of 3- and 5-year-old children who fall solidly within the SpongeBob consumer demo I consider anything SB-related to be "fun for the whole family" here at my house.
Yet I believe this commercial is talking to me, not to my little ones. Because Daddy is usually the individual (after consulting with Mommy, of course!) who decides where to go for any fast food dining and in the end is ultimately the one springing for a couple of Kiddie Meals, complete with the obligatory branded toy item.
And with me being of a certain age - ie. able to remember this bad boy from its original release; seems Sionne is getting OLDER every day, by the way - hearing the distinctive opening line and musical riff had an instant head-nodding effect that captured me right away...and well, must admit that the King’s antics, the song lyrics and simply ridiculous booty-shaking dancers with their square (!) butts kept me coming back for more. Must have replayed the video about 6 times or so that night before moving on. And ended up checking it out again several times in the week or so since the originally viewing.
So I fully agree some of the content is at best not likely to connect with those aged 3-9 years old…and at worst potentially very inappropriate if in fact BK is targeting children. Rich made the valid and undisputed point that the unsolicited measuring of some buttocks by the King could be construed as something unseemly. But in my mind BK was talking to me here, not to my offspring and I think this allows me to appreciate the commercial in the way it was intended to be received.
Bottom line? With their choice of approach in promoting the current SpongeBob meal/toy offer, this brand captured my attention and also totally made me laugh out loud, gaining some valuable *street cred* in the process .
Depends on your preferred scoring system but the evidence generally supports this being a pretty solid ad win overall, at least based on my Focus Group Of One response and being within the adult/parental consumer demo. Besides, execution-wise, it’s kinda to argue with the effectiveness here of a cameo appearance by Sir Mix-A-Lot himself…isn't it?
OK, so was catching up on my email tonight and noticed that (my admittedly personal and subjective) opinion has been validated, by at least one metric anyway. Turns out the Burger King “Square-Butt” spot made its Online Viral Video Chart debut in third place, according to Ad Age:
BK's Square-Butt Spot Makes Viral-Chart Debut in Third Place
Published: April 16, 2009
NEW YORK (Ad Age.com) -- The King likes square butts -- and web-video viewers sure like his crooning about them. The Crispin-produced video promoting Burger King's SpongeBob SquarePants kids meals, which is also airing on TV, entered this week's viral-video chart in the No. 3 spot with more than a half million views, according to data from video-measurement firm Visible Measures.
Yet again, the guys at Crispin Porter + Bogusky hit a home run for their client, while further reinforcing their long-standing image within the industry as Creative & Marketing Rock Stars…and maintaining this status in my personal ranking as well, since I have been loving almost everything they produce from the first time I became aware of this agency’s work back in 2005.
Dear CP+B: Keep pushing the envelope, making it memorable and above all continuing to bring your A-game material, because I just love this stuff…
Thursday, April 9, 2009
Those readers of this blog who are more “tuned in” than the rest of us may have already seen it…but for anyone who hasn’t yet, you definitely need to take a look at this:
Harvard Economist Blames Twitter for Down Economy
Speaking of economic concerns…with all due apologies to Admiral Farragut, I can honestly say there are many reasons these days to simply say "Damn the
Case in point: tonight I am sharing two really awesome Sales and Marketing roles that recently arrived into my email in-box via my personal network. So if you know of any Qualified & Interested candidates please hit me up ASAP so I can connect the right people with my hiring contacts.
And remember, when it comes to what the media is telling you, always keep eyes / ears open and believe in what you know to be true…just don’t believe the hype.
***Online Media Sales Rock Star***
A leading Entertainment-focused online media portal has an immediate need for a true *superstar* online media sale executive. If you fit the profile of a “…seasoned, driven & entrepreneurial online media sales pro” then this could the right opportunity for you.
> Additional Info:
* The ideal candidate has at least 3-5 years of online media sales experience as well as a strong base of existing Media Planner and Buyer contacts via agency and/or client-direct
* Applicants should be experienced in successfully selling the Entertainment (ie. Music, Movie, Video, Celebrity) category
* Applicants should have experience with developing creative revenue-generating client solutions, integrated online media and content deals
* Employer definitely has a startup profile and culture versus a Corporate environment, although the organization does have multiple offices in the US and also overseas
* This role would appeal to candidates with an entrepreneurial mindset, possibly preparing to move out of a bigger online media firm (corporate environment) and into a smaller, more nimble (startup) area
* Compensation package is very attractive, with solid "market-competitive" base salary and opportunity to earn $150K+ OTE
***Senior Vice President, Marketing***
Flex your marketing muscles as a top executive with this global Technology/Software company. Reporting to the CEO, the ideal candidate possesses demonstrated success with corporate marketing in the tech space and has also lead a team of marketers.
> Additional Info:
* The ideal candidate offers a minimum of fifteen years' experience of progressive career growth as a marketer within the software and/or high-tech industries
* The ideal candidate also offers a minimum of 5 years' experience in a senior management capacity
* Applicants will be able to outline a Been There, Done That track record (with Tier 1 industry leaders) and communicate their commitment to career advancement in pursuing this senior Marketing Leadership role
Friday, April 3, 2009
Clarence Darrow (1857 – 1938)...and actually not said by Charles Darwin, pictured here *Obama-style*
Wow, basically a whole month since my last posting. Now I would really like to be able to attribute my recent failings in updating this space to a deep commitment in observing Earth Hour…deliberately abstaining from using my computer’s power resources for an extended period and therefore being unable to update Posts By Sionne. The reality though is that my tree-hugging tendencies are in fact not that well-developed. I was honestly just too busy lately to get around to blogging.
That being said, I do think I have a pretty reasonable explanation behind my “going dark” and if you allow me to share a personal story here you will soon understand the situation much, much better.
So we were advised by our realtor at 5PM yesterday that the Seller's conditions are being lifted as of 10AM today/Friday. Assuming the inspection goes well this coming Monday then the transaction will proceed and as of May 15, 2009 we will be relocating to our new residence, aka The New & Improved “Casa Roberts” in lovely downtown Bradford, Ontario.
I offer this as proof that if one is truly committed and able to invest the required effort they can find themselves with a (sort of) Moncton-sized mortgage on a fully updated and reno’d 4-bedroom, 3-bath home sitting on a 100 X 100 fenced lot in a quiet family-friendly neighbourhood that is 5 minutes away from the GO Train station and also still takes only about 70 minutes of vehicle commuting to arrive at my office in downtown Toronto.
Very near the top of the Benefits list for us in this move is the fact that Natasha will soon be 20 minutes from her work and driving primarily via city surface streets, instead of her current “one hour of white knuckles on the highway twice daily” arrangement. This is really quite an exciting concept for my lovely wife, trust me. We both only hope that the ulcers we have induced and additional grey hairs acquired recently will turn out to all worth it in the end...
Meaning I will not elaborate extensively right now but let's just say that past few weeks have involved a whirlwind series of exceptionally-strange dealings with first the buyers of our current home, followed by constantly-stressful negotiations with the multiple potential sellers of the homes we offered to buy. And at one point there were even some serious and in-depth consultations with legal counsel on whether or not we could actually sue our finance company to counteract the impact of our potentially being sued ourselves (yes, I am not joking about this) by the buyers of our current home.
Did I mention yet - as I like to do often - that Natasha and I both work full-time and on the home front are managing the usual excitement that comes along with parenting a 5- and 3-year-old, while also finding time daily to pay at least a little bit of attention to our two supposedly-neglected pet dogs as well? And since moving back to Toronto we have faced the challenge of there not a whole lot of family support locally (aka “absolutely none”) and even something that should be as simple as getting the occasional babysitter for an evening is something that has not happened for at least 6 months now. Good Times indeed and I can honestly say that life as usual is highly *unboring* for all of us playing in the game as members of Team Roberts - Toronto Edition.
Before I go, I do have something tonight for those of you completely disinterested in Sionne’s personal affairs and dropping in periodically instead for my news and insights from the online media and marketing worlds.
Now if this applies to you and you have actually even made it this far down the page I can definitely say I commend your commitment to the pursuit of information, or your exceptional amounts of available free time, or both. But I will also share something I read this week that I believe falls under tonight’s Darwinian theme. Or for those of you who can remember this, perhaps it is more along the lines of that classic Timex slogan Takes a Licking and Keeps on Ticking instead.
HEADLINE: Microsoft Looks to JWT to Market New Search Engine - Web Giant Expected to Spend Up to $100 Million in Bid to Win Share From Google, Yahoo
This is either an example of a committed push by MSFT to get some much-need traction in the Search category, or a colossal waste of dollars and a case of throwing good money after bad in a (doomed) losing effort. I suppose it depends on your point of view but mine is that this is a good move and might actually be able to make a difference in growing share for a viable market alternative to the Google powerhouse.
I personally have an above-average familiarity with the Microsoft adCenter offering from my previous role here at Bell Canada. I also experienced a reasonable level of success during that time, communicating adCenter’s merits to its B2B audience. So I think it is entirely possible for JWT to create some compelling messaging resonating with consumers of Live Search as well. Can’t hurt to try. Plus, if the Redmond crew really want to pursue a win in the Search Wars then taking aggressive action is better than doing nothing...and expecting a divine intervention-type of miracle to happen instead. As I often like to say, “the definition of insanity is continually repeating the same behaviours, yet expecting a different outcome” so this announcement makes perfect sense to me.
And combining a multi-million-dollar ad blitz with a parallel Microsoft strategy of Why-Buy-Yahoo!-When-We-Can-Just-Hire-All-Of-Its-Best-People just might be enough to do the trick. Since the other big news I heard this week was that Dayne Sampson - former Yahoo VP, Operations for Search and Advertising - has also defected to the Dark Side and been beamed up to the Redmond mother ship. This now makes a pretty impressive roster of Search & Media execs (aka Yahoo! alumni) on the MSFT payroll, a list that now includes Sean Suchter, Qi Lu, Larry Heck, Jan Pedersen and now Sampson.
Maybe the current thinking of management is to ignore whether or not Carol Bartz wants to re-open the dormant Micro-hoo! merger/acquisition discussion. Because as many who follow this industry closely are also observing, if this torrid pace of fence-jumping from Yahoo! to Microsoft continues it might not be too long before there won’t be much of a Search biz remaining for MSFT to buy anyway.
Always interesting. And I have no doubt there will be even more developments surfacing very soon.